Digital Brand Identity and Website Development for STS Acoustics

STS Acoustics had not yet fully defined their digital brand identity, making it a true from the ground up effort in establishing a cohesive design language and digital footprint that matched the work they've been doing in the acoustic space since 2008. With the project cutting into both the Thanksgiving & Christmas holiday and every team member being in different locations, weekly meetings around the holidays were held to iron out any questions/concerns building true collaboration & a quality product.

Coming into the project as the sole project manager and designer, it was imperative to ensure that tasks were delegated according to both roles and organization remained of top notch quality.

I wanted to reflect the personality and client care STS has in their website. They over-deliver in the work they do and make clients feel like family, many of which are retainer & referral based since the inception of the business in 2008. 

I determined the primary focus to be on driving users to the contact page and crafted screens that saw users' exploration of each page wrapping up with a button to the contact form.