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Kajal Baliyan's avatar
Kajal Baliyan
proDelhi, India
Helping Founders Build Aligned, Intentional Brands Worldwide
$25k+
Earned
16x
Hired
5.0
Rating
425
Followers
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Helping Founders Build Aligned, Intentional Brands Worldwide
Cover image for Off Script Wines | Branding (Positioning + Identity + Packaging)
Off Script Wines | Branding (Positioning + Identity + Packaging)
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Cover image for Waxen Wines | Branding & Packaging
Waxen Wines | Branding & Packaging
32
344
Cover image for Wash Ave | Historic Street Brand Identity
Wash Ave | Historic Street Brand Identity
114
2.7K
Cover image for Swirl | Pop-UP Event | Brand Identity
Swirl | Pop-UP Event | Brand Identity
41
1.1K
Canva(6)
Manjot Kaur's avatar
Manjot Kaur
Delhi, India
Multi-Genre Writer | Writing Across Ideas and Observations
10
Followers
Multi-Genre Writer | Writing Across Ideas and Observations
Cover image for CONTENT Is More Than POSTING While
CONTENT Is More Than POSTING While writing about this, I actually started reflecting on my own work. This made me question myself, “I am working on my brand but somewhere not really communicating about this.” When I started analysing what I am doing, I realised that I have already communicated many things very clearly through my posts. What I am doing. How I am doing it. Why I am doing it. Because, my focus has mostly been on clarity and observations. I think, step by step, as I am building my journey, people are also getting to know more about me through my content. This also made me think about how we consume content on different social media platforms. Whether it is LinkedIn, Quora, Medium or any other platform, we consume many different types of content. Some content is based on personal insights and experiences. I observe that this type of content tends to connect more naturally, but it is not necessarily created for brands. Sometimes, even very well-written content related to brands, which is strong from a strategy perspective, still gets ignored. This made me understand that the problem is not always the content. Sometimes, the problem can be with its relevance to the audience. But before creating content, we should exactly know: “What is the actual focus of this content?” When I read content, I have a habit of understanding its core insight. Once I understand the core insight, it becomes easier for me to understand what the content is trying to communicate and what strategy may be behind it. “In fact, this is also how I approach my own content.” The niche, the audience and the relevance of the content are some of the most important parts of creating content. Because regular posting is not the only thing that matters. What matters is understanding what the content is communicating to the audience and whether it is actually relevant to them. Maybe a brand can create content regularly. But if we do not understand what that content is actually communicating, then are we really communicating? Content can fill a calendar. But communication needs relevance. Share your thoughts. #ContentWriting #ContentStrategy #BrandCommunication #SocialMediaWriting #BrandStrategy #ManjotKaurWrites
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Cover image for When WRITING Became More I switched
When WRITING Became More I switched from Academic/Education counselling to writing, as everyone knows. I have already shared about this in a few of my posts and Medium blogs. 7 months back I started writing from absolute zero and after that, my entire focus went into learning. I started writing across multiple platforms and published my observations, which today are the proof of my learnings, consistency and which clearly shows what I can do. Gradually, when I started receiving acknowledgement from readers, then I had a realisation along with it and it changed my thought process. I realised that when people connect, Especially when no one knows you, and Still take out their time not just to read your content, but also They engage with it, Share their thoughts, Remember it, Revisit your content, it builds a certain confidence. Because I feel self-published content is often underrated, but It is that when you do not have outcomes, There is no guidance and Still, you consistently continue your work, Showing your vulnerability and your weaknesses. Especially what I like is, when we self-publish content, Then all kinds of readers and audiences look at our content from different perspectives. They give feedback and sometimes there is criticism as well. With these variations, the content that gets posted becomes a lifetime proof. After all of this, I thought about it for several days and at the end, I decided that when readers connect with a blog or content, why not now turn my work into my own brand, make it memorable, and provide proper services. THAT IS HOW I DECIDED TO BUILD A BRAND. Although there are still so many things I need to learn. But I believe LEARNINGS NEVER END. Every post, every new platform, teaches us something new according to its own requirements. Also, sometimes being demotivated and sometimes motivated, If I had kept waiting until I learned everything first and then started building, Maybe I would not have reached where I am today.
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Cover image for BEING SEEN Is Not Enough   While
BEING SEEN Is Not Enough   While thinking about this post, a question came to my mind. When I decided to BUILD A BRAND.   If I DO NOT PUBLISH my work across different GLOBAL PLATFORMS, then “How will people know who I am?”   If my WORK REMAINS only on my laptop, “How will people know what I am capable of?”   This made me understand the DIFFERENCE BETWEEN, Social Media Presence & Brand Authority.   “SOCIAL MEDIA PRESENCE is the physical picture of our work.”   It helps people to DISCOVER our work, Understand what WE CREATE and Know that we EXIST.   It does not always mean DIRECTLY PITCHING our services.   Sometimes, by CONSISTENTLY sharing work, People gradually BECOME AWARE of our skills, thoughts and approach.   But, “Having a STRONG SOCIAL MEDIA presence DOES NOT automatically mean having BRAND AUTHORITY.”   Because when people ACTUALLY WORK with us, Their EXPERIENCE DECIDES whether our brand creates trust or not.   If our online presence creates certain EXPECTATIONS, But our actual work DOES NOT MATCH those expectations, Then the AUTHORITY we are trying to build can get OVERSHADOWED.   On the other hand,   BRAND AUTHORITY is the stamp or clarity of that work.   It is built when people who work with us provide VALUABLE FEEDBACK, Help us to understand OUR FLAWS and We CONTINUE IMPROVING while staying connected with our vision.   “A BRAND does not become AUTHORITATIVE only because of visibility.”   “It becomes AUTHORITATIVE when the value behind that visibility is experienced by others.”   The reality for me is that, IF I DO NOT PUBLISH my work across different platforms, I will not HAVE PROOF to show people.   My self-published blogs, Articles and Posts are not just content for me.   They are: Proof of my WORK, Proof of my LEARNING and Proof of my CONSISTENCY.   Without that ONLINE PRESENCE, People would have NO REASON to trust me or connect with me.   Now, gradually, people are getting to know my work. Along with that, hopefully BRAND AUTHORITY will also build with time.   CONCLUSION: SOCIAL MEDIA PRESENCE attracts attention. BRAND AUTHORITY earns trust.   While writing this post, I felt that this post itself is proof of my work, my learning and my consistency.
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Cover image for BUILDING A PRODUCT vs BUILDING CUSTOMER
BUILDING A PRODUCT vs BUILDING CUSTOMER TRUST What really makes customers trust a product? TRUST Begins Beyond the PRODUCT   While trying to understand about CUSTOMER’S TRUST, I have NOTICED SOMETHING, that sounds interesting to me.   When a customer or client comes to us, They usually come with a REQUIREMENT, or A PROBLEM that they want to solve.   Whether that problem is related to a Product, Brand, Technical Work, Education or anything else.   “I realised that, somewhere the customer is EMOTIONALLY INVOLVED with that problem.” “Because they EXPECT that their core problem should be UNDERSTOOD and solved.”   This is where I see a CONNECTION between, BUILDING A PRODUCT and BUILDING CUSTOMER TRUST.   A product may INTRODUCE the solution. But TRANSPARENCY helps the customer to understand, The Product, The Brand and Even the Founder behind it.   During the CONVERSATION, If the Product Value, Work Pattern and Approach become clear to the customer.   I believe HALF of the DECISION is made right there.   Here, Trust can start with one INTERACTION, But Sustainable trust depends on REPETITION.   One or two good conversations CANNOT GUARANTEE long-term trust. “What matters is the consistent behaviour towards the problem-solving pattern.”   For me, that means REPEATEDLY SHOWING the customer that: I UNDERSTAND the problem. I KNOW whether I can solve it. I have the KNOWLEDGE and FRAMEWORK required for it. I can COMMUNICATE the process with clarity.   Let’s understand with an EXAMPLE:   As a FOUNDER of Manjot Kaur Writes and Another FOUNDER comes with a PROBLEM related to their product or brand.   At that moment, One founder is the PROBLEM SOLVER, while The other is PROBLEM HOLDER.   As a PROBLEM SOLVER, I first need to UNDERSTAND that I actually have a solution for that problem. If I DO NOT have the solution, Here TRANSPARENCY matters more than PRETENDING.   “Because SUSTAINABLE TRUST cannot be built through one impressive conversation.”   It is BUILT through, Repeated Experiences, Consistent Behaviour, Clear Communication and The value delivered while solving the problem.   “Long-term trust or collaboration is just a possibility, not a guarantee.”   We CAN BUILD the foundation for it through our work. But The FINAL DECISION always belongs to the client.   Because their, Mindset, Requirements, Priorities and Circumstances also matter.   CONCLUSION: PRODUCT can solve a problem. But Consistent problem-solving behaviour can build TRUST.
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Canva(5)
Sudhir Ahluwalia's avatar
Sudhir Ahluwalia
Dadri, India
AI Knowledge Strategist | Researcher | Course Architect
9
Followers
AI Knowledge Strategist | Researcher | Course Architect
Cover image for The Living Earth: Biodiversity & Climate Systems
The Living Earth: Biodiversity & Climate Systems
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4
Cover image for Coral reefs occupy less than
Coral reefs occupy less than 1% of the ocean floor, yet they support nearly 25% of all marine life. Their ecological significance far exceeds their physical scale, positioning them as critical components of the Earth’s life-support systems. These ecosystems operate at the intersection of ocean chemistry, climate regulation, and biological productivity. However, climate change is now disrupting this balance. Rising sea temperatures trigger coral bleaching by destabilizing the symbiotic relationship between corals and algae. Simultaneously, increased atmospheric CO₂ is driving ocean acidification, reducing the ability of corals to build and maintain their calcium carbonate structures. The consequences extend beyond biodiversity loss. Coral reefs underpin fisheries, protect coastlines, and support economic systems globally. Their decline is therefore not an isolated ecological concern, but a signal of systemic stress within ocean environments. Understanding and addressing climate change requires recognizing the fragility—and importance—of such interconnected systems. #ClimateChange #CoralReefs #OceanHealth #Sustainability
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Cover image for Cardamom’s story spans thousands of
Cardamom’s story spans thousands of years—from the gardens of Mesopotamian rulers to the spice routes linking India, Egypt, and the Mediterranean. Ancient texts, archaeological evidence, and botanical research reveal how this small aromatic pod influenced trade, medicine, and cuisine across civilizations. Transforming historical research into engaging narratives is one of the most rewarding aspects of writing about food, culture, and science. If you are working on a book, article, or research project in history, food culture, herbs, or natural products, I help turn complex material into clear, compelling writing. #Ghostwriting #BookWriting #HistoryWriting #FoodHistory
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Cover image for Black pepper (Piper nigrum) is
Black pepper (Piper nigrum) is more than a culinary spice—it is a pharmacological bioavailability enhancer. Its active compound, piperine, modulates drug-metabolizing enzymes and transport pathways, increasing systemic absorption of co-administered compounds such as curcumin. Long recognized in traditional formulations and now supported by pharmacokinetic research, pepper illustrates a core principle of therapeutics: efficacy depends not only on potency, but on delivery dynamics.
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Canva(17)
Arthur Atelier 's avatar
Arthur Atelier
Delhi, India
Social media designer for premium, high-end brands
New to Contra
Social media designer for premium, high-end brands
Cover image for BLOOM — Aurelian London Product
BLOOM — Aurelian London Product Campaign Product campaign visual for Aurelian London's Nourishing Radiance Serum — soft, romantic tones and elegant serif typography to match the premium, natural-beauty positioning of the brand. Designed to make the product feel as luxurious as it looks
3
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Cover image for EMBER — Small Batch Roasters
EMBER — Small Batch Roasters Branding Brand visual for EMBER, a small-batch coffee roastery — moody, warm tones paired with a classic serif wordmark to capture that cozy, artisanal coffeehouse feel. Designed as a social/promotional piece that doubles as brand identity inspiration
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Cover image for MOVE — Studio Membership Campaign Poster
MOVE — Studio Membership Campaign Poster design for MOVE, a boutique fitness studio — built around bold, editorial typography and a warm gradient to give it that premium, minimal-but-punchy feel. Designed to promote their membership launch across social and print.
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Cover image for Design Process Breakdown (Aurelian London
Design Process Breakdown (Aurelian London case study) People don't just buy the final design. They buy the thinking behind it. Here's a breakdown of how one of my campaign concepts actually came together — sketch, color direction, final execution. Three stages, one process. Showing the "how" builds more trust than just showing the "what." I'm Tanishk — this is a small look into how I actually design, not just what I deliver. Open to freelance projects. DMs open. 🎨
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Canva(7)
Anushka Singh's avatar
Anushka Singh
Delhi, India
I help brands grow on Instagram with scroll-stopping content
I help brands grow on Instagram with scroll-stopping content
Cover image for SKINsurance Content Strategy and Calendar Development
SKINsurance Content Strategy and Calendar Development
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5
Cover image for Digital Launch Strategy for LG InstaView Refrigerator
Digital Launch Strategy for LG InstaView Refrigerator
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8
Cover image for Great Learning Appraisal Season Campaign Strategy
Great Learning Appraisal Season Campaign Strategy
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4
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Khushi 's avatar
Khushi
Delhi, India
WordPress developer | Mobile & desktop design + social media
8
Followers
WordPress developer | Mobile & desktop design + social media
Cover image for I design high-converting, modern websites
I design high-converting, modern websites focused on user experience and business growth. This project showcases two fully customized Shopify eCommerce stores built for different brands with unique identities. From clean product presentation to smooth navigation and conversion-focused layouts, every section is crafted to enhance engagement and sales. I focus on responsive design, premium visuals, and strategic structure to deliver websites that not only look great but also perform effectively across all devices.
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Cover image for The Cup Treasure – Shopify
The Cup Treasure – Shopify Coffee Store Website I designed and developed a fully functional e-commerce website for a coffee brand using Shopify. The goal was to create a modern and visually appealing online store where customers can easily browse coffee collections and purchase products smoothly. The website was customized to match the brand’s identity with a warm coffee-inspired design, clear product categories, and a user-friendly shopping experience across desktop and mobile devices. Key Features: • Custom Shopify store design and setup • Homepage banner and brand-focused layout • Product collection and category organization • Responsive design for desktop and mobile • Customer testimonials and promotional sections • Newsletter subscription and contact section • Smooth shopping and checkout experience • Brand styling with custom images and layout sections Tools & Platform: • Shopify • Theme customization • Product setup and collection management Project Outcome: Created a clean and engaging coffee e-commerce store that highlights the brand beautifully and makes online shopping simple for customers. Website Access: This website is currently password-protected for preview purposes. Preview Password: 123
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Cover image for This is an Instagram carousel
This is an Instagram carousel post design project created for SEO and digital marketing content. I designed these posts using Canva with a clean and informative layout to explain the difference between On-Page SEO and Off-Page SEO in a simple and engaging way. The goal of this design was to create educational social media content that increases audience engagement while delivering valuable SEO knowledge in a visually appealing format. Tools Used: • Canva • Custom typography and layout design • Creative social media content design Project Highlights: • Instagram carousel post design • Educational SEO content creation • Modern and minimal visual style • Easy-to-understand infographic layout • Designed for audience engagement and brand awareness
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Cover image for Instagram Marketing Post Designs for Brand Engagement & Growth
This is a social media post design project created for Instagram marketing promotions. I designed these posts using Canva with a clean and modern style focused on brand awareness, audience engagement, and business growth. The designs were created to help businesses promote Instagram Ads services in a visually appealing and professional way. Tools Used: • Canva • Custom typography and branding elements • Creative social media layout design Project Highlights: • Instagram promotional post design • Brand awareness and marketing-focused content • Modern and engaging visual style • Professional color combination and layout • Designed for better audience engagement and reach
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Canva(7)
Himanshu Sah's avatar
Himanshu Sah
Delhi, India
Get your design and content sorted!
5.0
Rating
3
Followers
Get your design and content sorted!
Cover image for Brand Identity
Brand Identity
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9
Cover image for Social Media Management
Social Media Management
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6
Cover image for BaithakX
BaithakX
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16
Cover image for High Commission Of Canada ~ AIC-BIMTECH Design Work
High Commission Of Canada ~ AIC-BIMTECH Design Work
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5
Canva(4)