Arthur Atelier
Social media designer for premium, high-end brands
New to Contra
Arthur is ready for their next project!
Design Process Breakdown (Aurelian London case study)
People don't just buy the final design. They buy the thinking behind it.
Here's a breakdown of how one of my campaign concepts actually came together — sketch, color direction, final execution. Three stages, one process.
Showing the "how" builds more trust than just showing the "what."
I'm Tanishk — this is a small look into how I actually design, not just what I deliver.
Open to freelance projects. DMs open. 🎨
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Auric Time — Chronograph Product Ad
A self-initiated concept project created to demonstrate premium
product advertising design for a luxury watch brand.
The Brief
Design a product ad that feels less like generic stock photography
and more like a considered, technical advertisement — the kind of
visual a luxury watch brand would actually run.
The Approach
The design leans into a dark, high-contrast aesthetic with
technical detailing in the background, polished satin black
ceramic textures, and confident, bold typography ("POWER.
TECHNICALITY. ORIGINALITY.") to communicate precision and
craftsmanship at a glance.
Every element — from the lighting on the watch face to the
placement of supporting text — was built to feel expensive and
intentional, not templated.
The Result
A product ad that could sit comfortably in a real luxury brand's
Instagram feed. This project set the visual foundation for Arthur
Atelier's dark, cinematic design style that now runs through the
rest of my portfolio.
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A self-initiated concept project built to demonstrate multi-post
content system design — not just single graphics.
The Brief
Create a 3-panel Instagram carousel for a premium skincare brand
that feels like one cohesive story, not three disconnected posts
stitched together after the fact.
The Approach
Each panel was designed to do a different job in the buyer's
journey. Panel one establishes premium positioning with a clean
product shot on marble. Panel two builds sensory trust with a
close-up texture shot of the serum. Panel three closes the loop
with a before/after result paired with ingredient callouts, giving
the viewer a clear reason to believe the product works.
All three panels share the same typography, spacing, and
sage-green color language, so the feed reads as one intentional
brand — not scattered templates pulled from different sources.
The Result
A carousel that builds trust in three swipes. This is the kind of
system-level thinking most brands are missing on their feed —
consistency across every post, not just within one.
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A self-initiated concept project created to explore premium fashion
brand advertising for Instagram.
The Brief
Design a post that feels less like an ad and more like an editorial
spread — the kind of visual that makes a scrolling customer stop
and actually look twice, without relying on loud sales language.
The Approach
I built this around a dark, cinematic aesthetic with intentional
negative space, luxury-style typography, and a muted, neutral color
palette — the same visual language high-end fashion brands use to
signal quality before a customer reads a single word of copy.
Key design decisions included cropping the model shot to keep
focus on styling and texture rather than a specific face, pairing
a bold headline with lighter body copy for clear visual hierarchy,
and giving the logo and tagline enough breathing room to avoid a
cluttered, "designed-in-a-rush" feel.
The Result
A single Instagram post that reads as a full brand campaign — the
level of polish I bring to every project, regardless of budget or
scope.
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