The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
BEING SEEN Is Not Enough
While thinking about this post, a question
came to my mind.
When I decided to BUILD A BRAND.
If I DO NOT PUBLISH my work across
different GLOBAL PLATFORMS, then
“How will people know who I am?”
If my WORK REMAINS only on my
laptop,
“How will people know what I am
capable of?”
This made me understand the DIFFERENCE
BETWEEN,
Social Media Presence
&
Brand Authority.
“SOCIAL MEDIA PRESENCE is the
physical picture of our work.”
It helps people to DISCOVER our
work,
Understand what WE CREATE and
Know that we EXIST.
It does not always mean DIRECTLY
PITCHING our services.
Sometimes, by CONSISTENTLY sharing
work,
People gradually BECOME AWARE of
our skills, thoughts and approach.
But,
“Having a STRONG SOCIAL MEDIA presence
DOES NOT automatically mean having BRAND AUTHORITY.”
Because when people ACTUALLY WORK with
us,
Their EXPERIENCE DECIDES whether
our brand creates trust or not.
If our online presence creates
certain EXPECTATIONS,
But our actual work DOES NOT MATCH
those expectations,
Then the AUTHORITY we are trying
to build can get OVERSHADOWED.
On the other hand,
BRAND AUTHORITY is the stamp or
clarity of that work.
It is built when people who work
with us provide VALUABLE FEEDBACK,
Help us to understand OUR FLAWS
and
We CONTINUE IMPROVING while
staying connected with our vision.
“A BRAND does not become AUTHORITATIVE
only because of visibility.”
“It becomes AUTHORITATIVE when the
value behind that visibility is experienced by others.”
The reality for me is that,
IF I DO NOT PUBLISH my work across
different platforms,
I will not HAVE PROOF to show
people.
My self-published blogs,
Articles and
Posts are not just content for me.
They are:
Proof of my WORK,
Proof of my LEARNING and
Proof of my CONSISTENCY.
Without that ONLINE PRESENCE,
People would have NO REASON to
trust me or connect with me.
Now, gradually, people are getting
to know my work.
Along with that, hopefully BRAND
AUTHORITY will also build with time.
CONCLUSION:
SOCIAL MEDIA PRESENCE attracts
attention.
BRAND AUTHORITY earns trust.
While writing this post, I felt
that this post itself is proof of my work, my learning and my consistency.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
Exploring two identity directions for Lumena Practice—a proactive healthcare brand designed to make care feel personal, clear, and achievable.
Both directions combine wellness with forward movement, but communicate the idea differently:
A — A minimal four-petal symbol that feels calm, modern, and expansive.
B — A softer floral mark with a subtle healthcare cross, creating a more immediate connection between human wellness and clinical care.
The goal is an identity that feels warm and reassuring, with the credibility of healthcare and the polish of a premium digital experience.
Which direction better balances warmth, wellness, and healthcare credibility—A or B?
9 voted
47%
10 voted
53%
19 votes
Closed
B for me. The healthcare cross adds instant clarity while still feeling warm.
Complete Social Media Marketing: For Service Based Business
Successfully managed the client’s social media presence across LinkedIn, Instagram, Facebook, Twitter, YouTube, and Pinterest. I created and implemented a complete SMM strategy, planned content according to the target audience, and ensured posts were created, scheduled, and published consistently and on time. The strategy helped keep the brand active, relevant, and connected with its target audience, resulting in a satisfied client with the overall service and execution.
Brand Identity design for Wonky! One of the most fun projects we have worked on! The team is delivering some insane work!!!
Full case study - https://lnkd.in/gNCCMXWQ
The typography choice works perfectly with the symbol.