Riwaaz Awadh Brand Identity Design
Amrita Singh
Riwaaz Awadh - Brand Identity & Visual Design
A refined visual identity created for Riwaaz Awadh, blending traditional Indian aesthetics with a modern, premium feel through a distinctive logo, earthy colour palette, patterns, and branded stationery.
1. Colour Palette
A rich palette of deep greens, warm golds, cream, and yellow creates a sophisticated balance between heritage, warmth, and premium positioning.
Colour Palette
2. Logo & Identity System
The core identity combines an elegant wordmark with a distinctive floral-inspired symbol, creating a visual language that feels rooted in tradition while remaining contemporary.
Logo design
3. Logo Variations & Applications
Exploring the identity across different colour combinations and backgrounds to ensure the logo remains versatile, recognisable, and visually consistent.
Variations
4. Packaging & Gift Tags
The identity was extended into premium packaging details, including textured gift tags and packaging elements that reinforce the brand’s elegant and celebratory character.
A custom pattern system was developed from the brand’s floral motif, giving Riwaaz Awadh a distinctive visual element that can be used consistently across packaging and marketing materials.
Motif Pattern
Packaging
Just Tags
5. Brand Collateral
The identity was applied across business cards and supporting brand materials, maintaining a cohesive visual system through typography, colour, and graphic elements.
Business cards
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Posted Sep 13, 2026
Created a brand identity for Riwaaz Awadh combining tradition with modern design.
