Brand Identity Design for Regal Brews
Amrita Singh
Brand identity for Regal Brews, a premium café inspired by Indian heritage and coffee culture.
Regal Brews is a contemporary café/coffee brand built around a distinctive visual identity inspired by Indian heritage, royal aesthetics, and the ritual of coffee.
The project focused on creating a sophisticated yet expressive identity that could work consistently across print, packaging, café environments, stationery, and branded merchandise.
The Challenge
Creating a distinctive café identity that feels premium without becoming overly traditional.
The objective was to build a visual language that could:
Feel premium and memorable
Blend Indian cultural cues with contemporary design
Colour Palette
A Palette Inspired by Royal India & Coffee Culture
The identity uses a deliberately limited palette to create consistency across every application.
Elephant Monogram
Logo & Brand Mark
Primary Logo
The Regal Brews identity was built around a custom RB monogram, combining the initials into a distinctive symmetrical mark.
The monogram was designed to function independently as a recognizable brand asset while remaining connected to the full Regal Brews wordmark.
Supporting Brand Symbol
An illustrated elephant was introduced as a secondary brand element, reinforcing the brand’s connection to Indian heritage, grandeur and royalty.
Brand Logo
Brand Logo
Typography System
Typography combines elegant serif lettering with expressive script details to create a balance between heritage and personality
.
Signature Elephant & Coffee Bean Pattern
A custom repeating pattern was developed by combining two key brand associations:
Elephants → Indian heritage & royalty
Coffee beans → the café experience
The pattern can then be adapted across:
Packaging
Stationery
Menus
Café interiors
Merchandise
Wrapping materials
Promotional materials
This demonstrates that the identity was designed as a system rather than a single logo.
Promotional materials
Premium Stationery System
Promotional packagings
The stationery extends the visual identity into professional brand communications.
Applications include:
Business cards
Employee/management cards
Brand envelopes
Logo stationery
Contact information layouts
The dark green textured treatment combined with cream and cerise accents creates a premium, tactile identity rather than a generic corporate stationery system.
Business Cards
Menus
Final Outcome
A cohesive visual identity system designed to bring Regal Brews’ royal Indian character to life across print, packaging, merchandise and physical brand experiences.
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Posted Oct 4, 2026
Created a premium café brand identity, logo & packaging for Regal Brews, blending Indian heritage with contemporary coffee culture through visual elements.
