Regal Brews is a contemporary café/coffee brand built around a distinctive visual identity inspired by Indian heritage, royal aesthetics, and the ritual of coffee.

The project focused on creating a sophisticated yet expressive identity that could work consistently across print, packaging, café environments, stationery, and branded merchandise.

The objective was to build a visual language that could:

Feel premium and memorable

Blend Indian cultural cues with contemporary design

The identity uses a deliberately limited palette to create consistency across every application.

The Regal Brews identity was built around a custom RB monogram, combining the initials into a distinctive symmetrical mark.

The monogram was designed to function independently as a recognizable brand asset while remaining connected to the full Regal Brews wordmark.

An illustrated elephant was introduced as a secondary brand element, reinforcing the brand’s connection to Indian heritage, grandeur and royalty.

Typography combines elegant serif lettering with expressive script details to create a balance between heritage and personality .

A custom repeating pattern was developed by combining two key brand associations:

The pattern can then be adapted across:

Packaging

Stationery

Menus

Café interiors

Merchandise

Wrapping materials

Promotional materials

This demonstrates that the identity was designed as a system rather than a single logo.

Premium Stationery System

The stationery extends the visual identity into professional brand communications.

Applications include:

Business cards

Employee/management cards

Brand envelopes

Logo stationery

Contact information layouts

The dark green textured treatment combined with cream and cerise accents creates a premium, tactile identity rather than a generic corporate stationery system.