Abhi Kumar
Social Media Content & Strategy Specialist
New to Contra
Abhi is ready for their next project!
Skincare Content Strategy — 7-Day Instagram Concept
I created this concept to show how I would approach social media content for a skincare brand.
Instead of relying only on product photography, the strategy focuses on building a content journey:
→ Educate the audience
→ Address real customer concerns
→ Build trust
→ Show products in real routines
→ Create clear opportunities for action
The goal is to turn a skincare Instagram feed from a product catalogue into a useful, trust-building content system.
This is an example of how I approach content strategy, creative direction, and branded social content for small businesses and growing brands.
AI-assisted. Human-managed.
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Small Business Social Media Content & Strategy
A portfolio concept demonstrating an end-to-end social media content and strategy workflow for a small business. The project covers content pillars, weekly planning, branded social media content, captions, keyword research, and a structured content workflow.
The goal was to create a practical content system that helps a small business maintain a consistent online presence while educating, engaging, and connecting with its target audience.
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Skincare Brand Social Media Content
A portfolio concept created for a skincare and beauty brand, focused on building a clean, engaging, and trustworthy social media presence. The project demonstrates educational, product-focused, and lifestyle content designed to communicate skincare benefits clearly while maintaining a consistent visual identity.
The content approach combines strategic content planning, engaging captions, branded visuals, and audience-focused messaging to help a skincare brand educate potential customers, showcase its products, and build brand awareness.
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Pilates Social Media Content
A portfolio concept created for a Pilates and wellness brand, focused on building a consistent and engaging social media presence. The project demonstrates educational, motivational, and promotional content designed to connect with fitness audiences while maintaining a clean and professional visual identity.
The content approach combines strategic topic selection, engaging copy, branded social media designs, and consistent messaging to help a wellness brand communicate its value and build audience trust.
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