Digital Launch Strategy for LG InstaView Refrigerator

Planned and executed the digital-first launch strategy for LG’s premium InstaView Refrigerator. I led the social media and content roadmap, developed a phased campaign (teaser, launch, and sustenance), and crafted platform-specific assets to drive buzz, highlight features, and position the product as a lifestyle upgrade. Also directed influencer collaborations to showcase real-life product integration and elevate aspirational appeal.

What I Delivered: • End-to-end launch strategy across reels, statics, stories, and carousels • Sharp, benefit-led messaging across tech, design, and lifestyle pillars • Influencer scripting & integration for natural product storytelling • Weekly content plan with occasion-based and feature-focused hooks

What I Can Do for You: If you're launching a product or looking to build a brand presence that blends lifestyle, relevance, and conversion — I can help you shape the message, map the rollout, and own the scroll.