Great Learning Appraisal Season Campaign Strategy

Conceptualized and led the brand and social strategy for Great Learning’s Appraisal Season campaign — turning annual review anxiety into a relatable, motivating moment for upskilling. The campaign repositioned career reflection as “Level Up Season”, using emotionally resonant storytelling across reels, carousels, and influencer content to drive engagement and course interest.

What I Delivered: • Insight-driven campaign narrative tailored to professionals during appraisal season • Social-first content strategy across video, static, and storytelling formats • Direction and scripting for influencer partnerships (e.g., Warikoo/Shamani tone) • Messaging that combined motivation, relatability, and action

What I Can Do for You: If you need a campaign that taps into real audience emotions, builds cultural relevance, and drives action — I can craft the message, shape the content, and bring it to life across social.