Sudhir Ahluwalia
Expert Ghostwriter & Policy Strategist
New to Contra
Sudhir is ready for their next project!
Nature doesn’t work in silos—and neither should business or policy.
This video explores how systems thinking, inspired by ecology, helps us understand complexity, interdependence, and long-term consequences in decision-making.
Where have you seen linear thinking fail in business, governance, or development—and what changed when a systems view was applied?
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Evidence-based writing and digitising it for increased reach:
Mind-body therapies are now mainstreamed into cancer care. Here is a sample from my work on the subject.
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Cosmetics 101: What’s Really Inside Your Sunscreen
Sunscreens rely on a combination of active and inactive ingredients. The active components protect the skin from ultraviolet radiation, while the base—oil or water—acts as a carrier.
Mineral sunscreens, primarily zinc oxide and titanium dioxide, sit on the skin’s surface and reflect or scatter UV rays. They are widely regarded as physical blockers and are often positioned as natural alternatives to chemical sunscreens.
Chemical sunscreens work by absorbing UV radiation and converting it into heat. Ingredients such as avobenzone, oxybenzone, homosalate, octinoxate, and octisalate are commonly used.
Understanding sunscreen chemistry helps consumers make informed choices—balancing protection, safety, and formulation science.
Adapted from Holy Beauty by Sudhir Ahluwalia.
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Ghostwriting Sample: Cosmetics 101 — Sunscreens
Sunscreens are not a modern invention.
Ancient Egyptians used rice bran extract, jasmine, and lupine to prevent skin darkening. In India, sandalwood paste, turmeric, and sesame oil have been part of skincare traditions for thousands of years. Chinese practices relied on rice and herbal pastes, while Native American communities used extracts from Tsuga canadensis (pine) to soothe sunburns. Greek athletes applied olive oil combined with fine sand as a form of sun protection.
Contemporary sunscreens work by absorbing, reflecting, or scattering UV radiation—creating a protective barrier before skin damage occurs.
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The Real Reason IT Services Firms Struggle with Strategy
IT services companies don’t fail at strategic consulting because they lack smart people.
They struggle because strategy thrives in ambiguity—while IT delivery demands certainty.
Consulting requires framing problems, anticipating fears, and designing solutions before requirements are fixed. IT services are built to execute once everything is defined.
Without deliberate dialogue between strategy and delivery leaders, the two worlds talk past each other. Consultants disengage. Strategy becomes a slide deck, not a capability.
The gap is not technical.
It’s cultural.
And closing it requires a mindset change, not more process.
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Scientific Content Ghostwriting Sample: Frankincense
Need a writer to turn complex ethnobotanical research into premium content? I specialize in evidence-based narratives that are accurate, engaging, and commercially relevant.
The Frankincense Dossier (Excerpt):
Botanical Sourcing: Differentiating key species: B. sacra (prized, biblical reference, Omani luban), B. papyrifera (highest quantity, orange scent), and B. frereana (Coptic Church, lemon/gum use).
Phytochemical Insight: I precisely cite the chemical profile: B. sacra essential oil is 97.3% E-beta cymene and limonene, confirming the absence of diterpenes (Al-Harrasi & Al-Saidi, 2008).
Ready to elevate your book or brand content? DM me to discuss your specialized ghostwriting project.
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Book Ghostwriter: Why Ceramides Should Be Your Client's Skincare Formulations
As a skincare professional, brand consultant, or content creator in the beauty space, understanding foundational ingredients is key to delivering high-value results. Let's talk about the backbone of healthy skin: Ceramides.
🔍 The Science Behind the Barrier: Why Ceramides Matter
Ceramides are crucial lipids (fats) naturally found in the stratum corneum.
Function: They create a strong, organized structure that acts as the skin's defense, preventing Trans-Epidermal Water Loss (TEWL) and blocking entry of irritants and pathogens.
Universal Appeal: Excellent for all skin types.
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I was recently commissioned to study and make recommendations on strategies for food security in the Near East and North Africa (NENA) region.
The core issue is stark: NENA faces a severe and persistent water deficit, which population growth will only exacerbate, widening the food demand-supply gap.
Precision irrigation and, critically, large-scale use of recycled wastewater can help.
However, the adoption of these vital, sustainable solutions is currently dependent on a single, volatile factor: the global price of food imports.
This raises a critical strategic question for NENA countries: Should governments implement policies now to accelerate water technology adoption, treating resilience as a national security asset, or continue to gamble on the stability and affordability of the global food market?
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The $1000$ Employee Paradox: Why More Sales Worsened My Client's Cash Flow Crisis
This is a real-world case study on how a seemingly successful IT Services company with $1000$ full-time staff was heading toward collapse.
The founder was panicking. Their order pipeline was full, but they couldn't pay employees or vendors. The sales team was crushing it, yet every new contract brought them closer to insolvency. It was the opposite of what should be happening.
I was brought in to investigate the severe cash flow problems. After reviewing their balance sheet and interviewing senior leadership, the core issue was identified, and the turnaround was achieved.
If your growth isn't translating to profit, let's talk. I specialize in fast, decisive financial and operational turnarounds.
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Transforming Mine Landscapes: A Case Study in Ecological Restoration
Problem: Open-pit coal mining often leaves behind massive overburden (OB) dumps, leading to severe environmental consequences:
Contaminated run-off pollutes surface and groundwater.
Dust (suspended particulate matter, SPM) causes air pollution on windy days.
Negative impacts on local agriculture and residential areas.
The Solution (Our Approach): We implemented a comprehensive ecological restoration strategy to stabilise and reclaim the site.
Air Quality & Quality of Life: Designing and implementing biological windbreaks and aesthetically pleasing green areas, resulting in:
Dramatic reduction in SPM levels.
Improved local microclimate.
Enhanced quality of life for neighbouring communities.
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Want a Bestseller? Let's Write Your Legacy.
Is your expertise in ancient wisdom, natural health, or historical connections waiting to be shared with the world?
I wrote the bestselling book Holy Herbs: Modern Connections to Ancient Plants, bridging the world of the Bible's historical texts with modern scientific research on conditions like cancer, diabetes, and Alzheimer's.
My Expertise, Your Voice:
As a proven author, I specialize in crafting non-fiction narratives that:
Deliver Bestsellers: Turn your deep knowledge into a commercially successful book.
I help experts and thought leaders become bestselling authors. Send me a message to discuss your book project today!
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(Ghostwriting) US Digital Strategy Framework
The Challenge: Low success rate of government digital projects
The Solution: The book is targeted at federal, state, and city government leaders. It analyses when projects succeed and when they fail.
What the Framework Delivers:
Clear Principles: Establishes Key Principles to help implement government digital projects successfully.
Citizen Focus: Directly addresses Citizen Needs for Self-service, Convenience, and Online Access.
Measurable Outcomes: Outlines strategies that will help you improve Service Delivery and Anytime, Anywhere Access.
My Role: Ghostwriter and Strategic Consultant, implementing digital strategies to achieve improved service delivery.
#ghostwriting, #publicpolicy
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Helped design and implement green solutions for cities, open-pit mines, utilities and residential areas.
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Business turnaround of a 1000 full-time employee-stressed company.
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Feasibility study and commercialisation analysis of a global healthcare business.
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A book ghostwritten for senior government transformation leaders.
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