Freelancers using Adobe Illustrator in ColombiaFreelancers using Adobe Illustrator in Colombia
Creating what matters, for brands with vision.
$1k+
Earned
1x
Hired
5.0
Rating
93
Followers
Creating what matters, for brands with vision.
Cover image for “A splash of life in
“A splash of life in a summer landscape.” For the #FLORAMuseumChallenge, I brought together two Vincent van Gogh paintings from The Met’s public domain collection: Self-Portrait with a Straw Hat and Wheat Field with Cypresses. https://www.metmuseum.org/art/collection/search/436535 https://www.metmuseum.org/art/collection/search/436532 I have always wondered what it would feel like for Van Gogh to step inside one of his own paintings. Not simply to visit it, but to finally live within the beauty and peace he created for everyone else. His self-portrait shows a young artist determined to improve, even when he could not afford a model. Just two years later, he painted Wheat Field with Cypresses, which he considered one of his best summer landscapes. He described its cypresses as “a splash of black in a sunny landscape.” That line became the emotional center of my piece. It felt like more than a description of the painting. It felt like a reflection of his life, carrying so much darkness while still creating something full of color, movement, and light. Using Flora AI, I imagined him entering that landscape and slowly becoming part of it. A version of paradise where he is no longer restless or fighting to be understood. A place where he can finally see that his work survived, that it mattered, and that the world eventually saw what he was trying to show us. He never received that peace or recognition during his lifetime. This is my small way of giving it to him. 🌾
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3.8K
Brand Identity & Video & Motion
5.0
Rating
23
Followers
Brand Identity & Video & Motion
Cover image for There are design decisions that
There are design decisions that don't come from the client. They come from within—and sometimes, that is exactly the problem. The previous logo for Boroló Estudio had soul. It had pre-Columbian roots, a hand-drawn stroke, and an indigenous character. It evoked drums, authenticity, and the Chocó—one of the most biodiverse and culturally rich regions in Colombia, a land of jungle, rivers, and a visual identity unlike any other. I loved it. And precisely because of that, I failed to evaluate the challenges the logo would face on real-world platforms: on a website, as an Instagram avatar, or in digital spaces. The redesign wasn't about letting go of the logo. It was about letting go of the attachment. The problem wasn't aesthetic—it was one of coherence. The studio’s brand had evolved, but the logo hadn't. A composition with too many elements in tension made the icon struggle to be memorable; what people saw didn't connect with who Boroló truly is. The new system retains the bird—now geometric, set in negative space within the icon. The inner container references the studio’s actual architectural blueprint: the diagonal of the cyclorama ceiling and the two zones of the space. The brackets refer to photographic framing. No layer imposes itself over the other—they are discovered. The result is a versatile system: imagotype, vertical logo, and wordmark. It works on a sticker, a billboard, an avatar, or a website. It scales without losing its identity. Redesigning doesn't mean the initial design was bad. It means communication needed to evolve. And from that point of view, the change isn't a correction—it’s a decision.
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220
From the first spark to their brightest form.
$1k+
Earned
11x
Hired
5.0
Rating
41
Followers
From the first spark to their brightest form.
Ad Creatives, Websites, Branding | Multidisciplinary Design
26
Followers
Ad Creatives, Websites, Branding | Multidisciplinary Design