🦮 What the client needed: A pet accessories brand that was more than just products—it needed to be an experience that celebrated the bond between pets and their owners. The goal was to position Alegría Macarena as a joyful, stylish, and meaningful brand.

🌈 What I did to make it magical: I built a brand identity that speaks directly to pet lovers, emphasizing the emotional connection between pets and their humans. I crafted a brand voice that feels warm and playful, celebrating pets as family members. The visual identity combines vibrant colors, elegant yet fun typography, and engaging messaging to create a brand that feels exclusive yet approachable.