🏋️‍♀️Alēm: Colombian-Inspired Branding.

🏃🏽What the client needed: The client wanted a branding identity that represented their essence while incorporating the symbolism of Colombia’s three mountain ranges, as they are three partners in the project.

🚴‍♀️ How I turned it into something magical: I translated their vision into a cohesive and meaningful brand by integrating the concept of the three Colombian cordilleras into the visual identity, creating a design that is both symbolic and aesthetically powerful.

Through research, conceptual exploration, and refined design iterations, I developed a branding system that reflects the strength, unity, and unique character of the three founders.