🏋️♀️Alēm: Colombian-Inspired Branding.
Mariana David
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Posted Feb 12, 2025
ALĒM: More than sportswear, a fusion of technology, performance, and community. Designing it meant creating a brand that inspires movement and self-improvement.
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Timeline
Oct 4, 2024 - Nov 14, 2024
🏃🏽What the client needed: The client wanted a branding identity that represented their essence while incorporating the symbolism of Colombia’s three mountain ranges, as they are three partners in the project.
🚴♀️ How I turned it into something magical: I translated their vision into a cohesive and meaningful brand by integrating the concept of the three Colombian cordilleras into the visual identity, creating a design that is both symbolic and aesthetically powerful.
Through research, conceptual exploration, and refined design iterations, I developed a branding system that reflects the strength, unity, and unique character of the three founders.
mat mockup.
brand icons.
billboard mockup.
app notification mockup.
brand flyers mockup.
clothing tags mockup.
