🌈 What the client needed: To create a brand that supports mothers, fathers, and caregivers on their parenting journey—combining science, experience, and reality to offer practical tools and solutions. The identity needed to convey warmth, expertise, and well-being. ✨What I did to make it magical: I developed a visual and verbal identity that reflects the brand’s nurturing and supportive nature. I crafted a narrative centered on parenting as a shared journey, reinforcing the brand’s purpose with a loving and mindful tone. Through a soft color palette, accessible typography, and clean design, I helped create a brand that resonates emotionally while providing a sense of trust and guidance.