A little peek at the brand work we did for Elio Mortgage.
A warm, approachable identity full of warm vibrant colors paired with soft sun rising inspired gradients, inner glows and custom illustrations & more. Loved this direction!
Full case study coming soon, from process to final identity.
Plenty of logo explorations to share too!
https://aperios-design.co.uk/
An animated feature visual I created with Jitter, using a simple conversation to show how leads are pre-qualified by an AI assistant before entering the sales pipeline.
Wholesale Margin, Supplier Pricing & Commercial Review
Reviewed supplier costs, selling prices, customer-specific discounts and margins across a large wholesale product catalogue.
Focused on identifying pricing inconsistencies, protecting commercial margin and creating clear rules around supplier increases, minimum margins, customer pricing and automated price changes.
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B2B Sales Pipeline & CRM Strategy
Built and managed structured B2B sales processes covering lead generation, qualification, account development, follow-up and CRM pipeline management.
The focus was on providing clear visibility across opportunities and creating repeatable systems that move prospects from initial enquiry through to active, repeat trade customers.
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25,000+ Product Ecommerce Catalogue & Product Strategy
Managed ecommerce operations across a catalogue of more than 25,000 products, including product structure, supplier data, pricing, categories and commercial margin management.
Focused on creating a scalable catalogue structure that allows large product ranges to remain commercially manageable while providing customers with a straightforward buying experience.
Camera kit is expensive. Really expensive!
This advertorial (https://www.techradar.com/cameras/mpb-is-making-top-quality-cameras-accessible-for-all-visual-storytellers) for MPB was carefully crafted to give photographers a new perspective on their hobby. My writing focused on clarity, flow, and accessibility, with the goal of helping amateurs and pros alike discover a better way to buy and sell equipment. I'm super happy with how it turned out!