HUAWEI Advertorial Campaign

In partnership with HUAWEI, I wrote several advertorials across multiple tech brands, including Tom's Guide, Laptopmag, and T3. These were crafted to showcase a new side of HUAWEI, putting the spotlight on luxury products, design-led projects, and their comprehensive research work. Their briefs were dense and packed with complex jargon. My approach emphasised readability, clarity, and impact, helping HUAWEI reach a whole new audience of tech enthusiasts. Matepad Pro Advertorial: https://www.laptopmag.com/tablets/creativity-has-no-limits-with-huaweis-newly-launched-matepad-pro-132-inch Helsinki Health Lab Advertorial: https://www.t3.com/features/how-huaweis-helsinki-based-health-lab-is-using-next-gen-tech-to-push-the-boundaries-of-fitness