Natural Habitats Campaign | Print, digital, social copy

In early 2023, whilst working at Future Publishing, I received a brief from 'Habitat' looking for bold, out-of-the-box ways to promote their new homes & furniture range. Alongside a talented team, I helped devise and execute on a unique creative concept: 'Natural Habitats.' The headline piece for this campaign was a stunning 'platinum' advertorial, hand-crafted to give Habitat and their designers a fitting showcase.

Executing on this idea was a complex but satisfying process. We conducted several off-the-record interviews with the Habitat design team, alongside extensive research. Using this information, I created scripts, social copy, ad copy, and articles across print and digital, culminating in a beautiful, on-location video shoot.

Working closely with our amazing designers, I developed and wrote the hyperlinked promotional feature, which brought our photography, video, and interview content together. This served two equally important purposes: to stand alone as an engaging story readers would love, and to act as an excellent driver of content across print and digital.