Projects using Adobe Photoshop in Banja LukaProjects using Adobe Photoshop in Banja LukaGive me two letters, and I’ll give you a hundred ways to make them speak.
Over the past 10 years, I’ve had the chance to create many logos. Each with its own story, purpose, and visual language. I recently started turning that archive into a printed collection, grouping the work into different categories.
This first chapter is dedicated to monograms, logos built from two or more letters. There’s something incredibly satisfying about taking a handful of letters and trying to find the right balance between form, rhythm, proportion, and meaning. No two monograms are ever really the same. The letters change, the industries change, the personalities behind the brands change, and so does the solution.
Monograms are also one of the oldest forms of visual symbols, historically used to represent individuals, families, communities, and groups. And despite their long history, they still feel remarkably relevant today.
Maybe that’s what I enjoy most about them: reducing a brand to a few letters, while still making it feel distinctive, intentional, and memorable. Here’s a small selection from the collection. The Rebranding Real Challenge
MineralBalance operates at the intersection of health, nutrition, and laboratory analysis.
As HTMA continues to be associated with inconsistent messaging and wellness trends, the brand needed to communicate something more grounded: precision, credibility, and clarity.
The challenge was to create an identity that felt scientifically rigorous without becoming cold, clinical, or pharmaceutical.
- The Concept
At the core of MineralBalance is the relationship between individual minerals and the balance they create as a system.
The symbol translates this idea into a simple modular form: four elements representing four essential minerals:
Na, Mg, Ca, and K. The vertical bars introduce a subtle reference to laboratory analysis and data visualization, connecting the mark to the process of measurement and interpretation.
- The Identity
The rebrand gives MineralBalance a clearer and more distinctive visual foundation for its next stage of growth. The identity moves away from generic health and wellness conventions and creates a system that reflects what the brand is ultimately about: measuring, understanding, and finding balance. How do you turn movement into a visual identity without literally showing movement?
That was one of the questions behind the branding for Riva Circle, a Pilates studio based in St. Gallen, Switzerland.
Riva Circle came to us as a completely new brand. The task was to build the brand from the ground up and create a visual language that could define how Riva Circle would be perceived from the very beginning.
The goal was to create something modern and dynamic, but without being loud or overly expressive. We wanted the brand to feel refined and contemporary, while still capturing something essential to Pilates: movement, control, balance, and the connection with the body.
That became the starting point for the wordmark. We explored how we could translate the expression of the body and the movement of Pilates into typography. Rather than illustrating movement directly, we looked for a way to make it part of the letterforms themselves.
This led us to a custom typographic treatment where a simple continuous line becomes part of the letters. Most importantly, that line appears within the letter A, creating a subtle but distinctive gesture. From that detail, we developed the visual language of the brand. The result is intentionally simple, clean typography, a restrained visual system, and a recognizable symbol built from the same idea of movement.
For me, that balance was really important. The brand needed to have enough character to be recognizable, but not so much visual noise that it would compete with the experience Riva Circle is offering.
And I think the brand has proven that direction quite well. Just one year after launching, Riva Circle has grown, established a recognizable presence, and, most importantly, built a strong community around the studio.
So, this project was ultimately about taking something as expressive as movement and finding a very simple visual expression for it. One that can stay relevant as the brand continues to grow. 
