B2B SaaS Startup - Brand Strategy and Design

Benefittos, a SaaS startup predominantly serving B2B clients but also extending B2C offerings, pioneers a universal loyalty program granting instant discounts at partner stores and brands. What sets Benefittos apart? It's the inaugural non-cashback loyalty initiative offering immediate discounts on the spot, anytime, anywhere, as aptly encapsulated by its tagline.

The logo, pattern, and supporting brand graphics visually embody the interconnectedness of partners within the Benefittos network. Each element reflects a web of collaboration, where every connection contributes to a shared ecosystem of benefits, reinforcing the brand’s role as the link that unites them.

The dominant black background provides a bold, modern canvas that amplifies the brand’s sophistication, while the bright pink serves as a striking main accent, injecting energy and approachability. Cyan, as a supportive color, adds balance and vibrancy, enhancing contrast and guiding attention across key touchpoints.

Benefittos’ main touchpoints live in the digital space such as its platform, app and integrated partner interfaces where the brand identity comes to life through interactive experiences. Beyond screens the brand extends into the physical world through partner store displays, event activations, printed materials and the physical Benefittos card which plays a central role in the ecosystem. The goal was to create a consistent and immersive brand presence that customers can instantly recognize and trust in any environment.

Benefittos imagery combines dark backgrounds to convey sophistication and depth with brighter scenes of activity and vibrant accent colors to highlight everyday use, friendliness and unity. This contrast reflects Benefittos’ balance between a premium feel and an approachable people-focused experience.