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Branding & Framer Websites
Branding & Framer Websites
Creative Director: Brand Identity | Naming | Design
Creative Director: Brand Identity | Naming | Design
Strategic & playful brand design for women-led brands✨🌸
Strategic & playful brand design for women-led brands✨🌸
Crafting Intentional Brand & Web Experiences
Crafting Intentional Brand & Web Experiences
Brand & packaging designer for cosmetic & lifestyle brands
Brand & packaging designer for cosmetic & lifestyle brands
What if your favorite skincare brand got a Halloween makeover? 🕷️
For this little experiment, I’m giving The Ordinary a 𝔤𝔬𝔱𝔥 alter ego.
The challenge was keeping the things that make the brand instantly recognizable: its straightforward logo and typographic editorial layout, clinical packaging, and no-nonsense aesthetic.
Instead of turning it into a completely different brand, I wanted to push those same elements into darker territory with 𝔢𝔢𝔯𝔦𝔢 tones🕸️ , gothic details, and a more mysterious product presentation.
Even in costume, you should know exactly who you're looking at.
Which brand would you love to see get a Halloween makeover next? 👻
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A little packaging design appreciation 🌞
UluSoleil was one of my first big clients, and over time, I helped bring four of their products to life through packaging design.
This lip balm tube was all about balancing a delicate, feminine aesthetic with clear product communication, thoughtful typography, and functional packaging.
I’m still working on the full case study, but I wanted to share a little peek at the process!
More to come ✨
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Why do half the skincare and fashion brands launching this year look like they share the same designer?
Serif logotype, tight tracking, one accent color. ✅ It reads as elevated the first time. By the twentieth brand, it reads as a template, not a decision.
Safe typography isn't neutral, it's a choice too, sometimes one that avoids taking a position 🤭.
So I designed a set of mockups with custom letterforms built to argue the opposite: type with weight, texture, and enough attitude to hold its ground on a shelf full of quiet logos. 💅
What's the last fashion or skincare brand whose type actually made you stop scrolling?
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Do you want to generate consistent, eye catching images and mockups like these for your wellness or cosmetic industry clients?
I’ve been creating AI-generated packaging and lifestyle imagery, and I recently made a few updates to my Brand Image Prompt Kit for Skincare Brands.
If you’re tired of getting random results that look nothing like your brand or are inconsistent, this product ✨ will help ✨
Includes 4 core prompt scenarios, and 20+ ready to use images.
🔗 Brand Image Prompt Kit (https://contra.com/products/jStCKO3s-brand-image-prompt-kit-for-skincare-brands?utm_source=chatgpt.com)
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Branding Experts // Flora's Creative Partners
Branding Experts // Flora's Creative Partners
Our studio site is now a free Framer template 🔥
For almost two years this site was home for Heat Bureau. Clients found us through it and we shipped some of our best work from it.
We’re cooking something new for 2027, so it’s time to let this one go. Instead of archiving it, we cleaned it up and made it free for everyone.
Bonus: our FLORA techniques. We generated every placeholder image in this template with two FLORA techniques of our own. They’re yours too:
• Late-90s Editorial
(https://refer.flora.ai/e55kdhR)• Crimson Editorial
(https://refer.flora.ai/KRhnyHb)Write two short lines, what the images are for and how they should feel, and you get a five-frame editorial story. The template has a guide page with 10 ready-to-copy prompts.
Grab it, make it yours, and tag us when you ship something. We’d love to see it:
Kiln Template (https://www.framer.com/marketplace/templates/kiln-studio-template/)
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The Assumption of the Virgin, Bernardo Daddi, 1337–38. Tempera on wood, gold ground. The Met, Robert Lehman Collection (1975.1.58).
This panel is the top half of an altarpiece for a chapel in Prato Cathedral, built to house the city's real relic: the Virgin's girdle. In the scene she lowers it to Saint Thomas below as proof her body rose whole – the panel showing his hands catching it is lost.
We rebuilt it as a tiara. The mandorla becomes the crown's pierced opening. The angels return in glass, still in their original green and pink. A frog takes the summit – the one animal that changes bodies without dying. A poppy blooms where the Virgin sat: not a relic passed down to a man waiting below, but a small, symbolic dawn of the matriarchy still ahead of us. 🌸 💅
Original Met piece: metmuseum.org/art/collection/search/458998
(http://metmuseum.org/art/collection/search/458998)Inst: https://www.instagram.com/reel/Dc8y5NMIivZ/?stkn=NHlrcXg3dTlkemJl
Video experiments: https://app.flora.ai/join-project/04c3dfff-e5db-4819-afd6-54c7a7bf7725
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Hey! We've updated one of our most popular and frequently used Flora's workflows, where you could generate a model, then match the campaign's style, and then generate product showcasing in that editorial reference style. Now our workflow is more efficient and more fault-tolerant. We've updated all the techniques inside, switched from NanoBanana to GPT Image 2. It's more consistent and delivers more expected results. So, check it out, enjoy, and use it in your projects 👉 https://refer.flora.ai/NgofLHR
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UI/UX, Branding & Motion Graphics for Startups and Creators.
- $25k+
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UI/UX, Branding & Motion Graphics for Startups and Creators.
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