Poppin is a platform that helps users discover local events in their community. Their brand was already leaning into a fun, social vibe, but the visual identity lacked impact and polish. We were brought in to help elevate the brand through motion graphics and 3D animation.

What started as a simple animation request turned into a full redesign of their bottle logo and an exploration of how 3D design could play a role in their marketing efforts.

The original logo felt too playful and lacked refinement. It didn’t fully reflect the energy or potential of the brand, especially when thinking about how it could be applied across digital platforms like app intros or social posts.

Also, while the site featured iridescent textures here and there, the identity wasn’t cohesive. It felt like several visual directions competing at once. Our goal was to unify it all under a clear, bold aesthetic and create visuals that worked across formats.

We started by presenting the client with a few redesign options. One of them was based on a blue and pink iridescent material, generated using AI. The client immediately loved it. From there, we developed a 3D version of the bottle that preserved the material feel and turned it into a usable asset for animation.

The goal was to make it shine without feeling overly childish or overproduced. This meant finding the right balance between detail, realism, and the existing UI look.

We also prepared two animation concepts for the client. Option A was selected, featuring a simple pop and motion reveal. For the motion graphics animation, we took full creative freedom and delivered a snappy, branded visual that feels alive and fun.

We delivered two animations:

A 3D animation of the bottle popping open, made for app intros and social campaigns

A 2D motion graphics animation of the logo, used for digital and social assets

Our main deliverable was a 3D animation of the new bottle, designed to be used across Poppin’s app, website, and social channels.

The challenge was recreating the AI-generated iridescent texture in a believable way. After testing multiple materials and lighting setups, we landed on a soft, pearlescent look that maintained the brand’s playful tone while adding depth and realism.

In addition to the 3D intro, we created a 2D motion graphics animation to give the brand a fast-paced, energetic visual piece. This animation used the bottle icon, text, and abstract elements to create a loopable promo that feels dynamic, social, and fun. Unlike the 3D animation, this piece focused on bold shapes, rhythm, and transitions to extend the brand’s vibe across new channels.

Both animations were designed to work as independent branding elements. The final 3D render features custom iridescent materials inspired by the AI concept, carefully tuned to balance realism and brand consistency.

This project was short, fun, and creatively open. The result is a modern identity that adds life to the brand without drifting too far from the original vibe.

If you made it this far, thank you. I appreciate you taking the time to dive into the details of the Poppin project. From sketching out early ideas to animating the final product, this one was all about bringing energy, color, and personality to the brand.

Projects like Poppin remind me how much fun it is to design for something fresh and community-focused, where motion and visuals work hand-in-hand to elevate the product experience.

If you enjoyed this breakdown, consider liking the post and giving me a follow to see more of what I’m working on. And if you’re building something cool and need help with branding, animation, or digital design — feel free to reach out. I’d love to hear about it.