Nestra Branding
Bartek Krzesak
Branding for a Furniture Brand
Nestra is a premium furniture brand that combines comfort, style, and functionality. Their mission is to create modern, elegant furniture pieces that elevate everyday living spaces, providing customers with designs that are as practical as they are beautiful. Nestra is dedicated to sustainability, using high-quality materials that are responsibly sourced to ensure durability and eco-consciousness.
My approach:
My approach was based on strategy. I considered how I could showcase each feature from the creative brief, through the various branding elements, and here are the conclusions.
Modern Furniture Brand → Modernist Style and Characteristics
Comfort + Style + Functionality → Radius around Packshots + Minimal Typography
Premium + Elegant → Clean Typography + Photo Content
Practical + Beautiful → Minimal Layout and Composition
Sustainability + eco-conscious → Radius and Earthy Color Palette
These decisions were crucial to achieve the sustainable yet modernist brand identity which also underlines the elegance and functionality of the products.
Scope of works: Logo Design, Brand Strategy, Web Design, Social Media Design, Brand Identity Design, Packaging Design, Apparel Design
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Posted Oct 7, 2024
Branding for Nestra - a premium furniture brand that combines comfort, style, sustainability and functionality.
