Branding for a Furniture Brand

Nestra is a premium furniture brand that combines comfort, style, and functionality. Their mission is to create modern, elegant furniture pieces that elevate everyday living spaces, providing customers with designs that are as practical as they are beautiful. Nestra is dedicated to sustainability, using high-quality materials that are responsibly sourced to ensure durability and eco-consciousness. 

My approach was based on strategy. I considered how I could showcase each feature from the creative brief, through the various branding elements, and here are the conclusions.

Modern Furniture Brand → Modernist Style and Characteristics

Comfort + Style + Functionality → Radius around Packshots + Minimal Typography

Premium + Elegant → Clean Typography + Photo Content

Practical + Beautiful → Minimal Layout and Composition

Sustainability + eco-conscious → Radius and Earthy Color Palette

Scope of works: Logo Design, Brand Strategy, Web Design, Social Media Design, Brand Identity Design, Packaging Design, Apparel Design