Logo Design and Brand Strategy Developement for Vogue Vangarde

Vogue Vangarde is a Content Production company, that specializes in creating high-end and creative content for fashion industry.

After Brand Sprint Workshops with the owners, we've decided to go in really "high-fashion" direction, to showcase the quality and profesionnal approach of V.V. yet staying in the realms of avant-garde fashion, unconventional approach and thinking.

The logo Icon includes double "V" shaped into an Eye, inside of which we encorporated a spark - what resembles the creative spark and unconventional approach that the company offers. We've stayed with the more Modernism approach to icon, because we also cared about it being timeless and easy to understand. Worth mentioning, that the Icon is also very scalable and universal. That means it's easy to use in merch, websites, all social media platforms and even jewellery.

For typography in the logo, I've went for a all caps minimal yet luxurious font. (very characteristic to high-fashion logotypes f.ex. Balenciaga or Burberry).

Scope: Logo Design, Brand Strategy, Mail Signature.