TranquiliTea Branding
Bartek Krzesak
TranquiliTea promises to be a sanctuary of calm in a fast-paced world, offering an oasis where customers can unwind, recharge, and reconnect with themselves through the ritual of tea.
My approach:
Values and Words concluded from the Brand Sprint with the client:
Meditation → inspiration drawn from the Zen culture, promoting Mindfulness, calmness.
Nature → Textured Pattern drawn from the Zen Garden, Logo which is also imperfect like nature, Color Palette
Quality→ Typography, Color Palette, Layout, and a healthy product itself, which provides a sense of quality and clarity.
Health → Positive and Health-Concious Messaging, "Nature" like design.
Shelter, Oasis → “Helping Hand” messaging, design differs from the modern, consumerist lifestyle, it is not overstimulating.
Community → Sense of community, gathers people who are done with being affected by the consumerism.
Balance → Meditation and Zen comunications
In the result we achieved a really light, not harmful, friendly brand identity, which communicates taking care of yourself, even by the "obligatory tea break" during the busy day.
Scope of work: Logo Design, Brand Strategy, Visual Identity Design, Social Media Design, Product Presentation, Packaging Design, Apparel Design
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Posted Oct 7, 2024
Branding for TranquiliTea - Tea company, which offers an oasis where customers can unwind, recharge, and reconnect with themselves
