The Creativ Branding

Bartek Krzesak

Brand Designer
Graphic Designer
Creative Director
Adobe Illustrator
Adobe Photoshop
Figma
The Creativ is a Social Media Profile which specializes in creativity subjects and teaches how to pursue creative work and behaviours. (Personal Project)
It targets mainly people working in creative fields, artists and ones who want to break free from strict rules and limits.

My approach to the project:

For this sample instagram carousel design, I mainly focuesd on AIDA techniques to succesfully attract and give values to users.
For logo, I wanted to focus on the right side of human brain, which is responsible for creativity and abstract thinking - therefore it presents a human head in a modernist style, made out of semicircular elements, with a right side of brain being exposed.
Here is how it turned out:
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