Sustainable Brand Identity for Karacasu Tekstil

Bartek Krzesak

Verified

Brand Design

Art Director

Brand Strategist

Adobe Illustrator

Adobe Photoshop

Figma

Fashion & Apparel

About Karacasu Tekstil

Karacasu Tekstil is a textile manufacturing company based in Turkey, specializing in high-quality home textile yarns such as towels and bathrobes and fashion yarns for denim, socks, sweaters and more.

Jordan approached me with a challenge — a common one, yet still difficult to address in today’s world.

Textile manufacturing is notoriously energy-intensive and environmentally harmful, with most garments designed for short-term use. Karacasu’s circular dye offers a more sustainable alternative—using less energy, water, and chemicals—while delivering exceptional color fastness and durability through repeated home washes.

My Approach

I focused on how to help Karacasu become a trustworthy, reliable, yet fresh and modern go-to textile manufacturing brand — while staying true to it's environmentally conscious values.

An earth-toned color palette, modernist logo, and clean sans-serif typography aligned perfectly with this mission.

The circular icon, inspired by water and yarn-like forms, emphasizes reusability and waste reduction — key principles of Karacasu’s sustainable approach.

...a game-changer for synthetics, it enables dyeing at room temperature and reuses water multiple times, reducing waste. More than a process, it’s a leap toward a cleaner, more sustainable future.

The result is a delicate, sophisticated, and environmentally mindful brand identity— one that feels both elevated and genuinely sustainable.