Sustainable Brand Identity for Karacasu Tekstil
Bartek Krzesak
Verified
About Karacasu Tekstil
Karacasu Tekstil is a textile manufacturing company based in Turkey, specializing in high-quality home textile yarns such as towels and bathrobes and fashion yarns for denim, socks, sweaters and more.
Jordan approached me with a challenge — a common one, yet still difficult to address in today’s world.
Textile manufacturing is notoriously energy-intensive and environmentally harmful, with most garments designed for short-term use. Karacasu’s circular dye offers a more sustainable alternative—using less energy, water, and chemicals—while delivering exceptional color fastness and durability through repeated home washes.
My Approach
I focused on how to help Karacasu become a trustworthy, reliable, yet fresh and modern go-to textile manufacturing brand — while staying true to it's environmentally conscious values.
An earth-toned color palette, modernist logo, and clean sans-serif typography aligned perfectly with this mission.
The circular icon, inspired by water and yarn-like forms, emphasizes reusability and waste reduction — key principles of Karacasu’s sustainable approach.
...a game-changer for synthetics, it enables dyeing at room temperature and reuses water multiple times, reducing waste. More than a process, it’s a leap toward a cleaner, more sustainable future.
The result is a delicate, sophisticated, and environmentally mindful brand identity— one that feels both elevated and genuinely sustainable.
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Posted Nov 1, 2025
Adressing environment-friendly and modern approach to fabric manufacturing - Branding for Karacasu
Likes
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Timeline
Apr 8, 2025 - May 5, 2025
Clients
Jordan Nodarse
