TechTune Branding
Bartek Krzesak
Brand Designer
Graphic Designer
Creative Director
Adobe Illustrator
Figma
TechTune is a Music Tech Company, that merges art and technology to create electonic music production equipment.
My approach:
Through Brand Sprint and Brief form the client I concluded that the main values and words associated with the brand are:
Modularity → The logo, which represents the buttons and knobs of the TechTune Products
Timeless Design → Drawing Inspiration from Dieter Rams, Modernist and Functional Approach
Minimalism → Minimal Typography and simple Shapes
Sound → the “Synth Interface” Pattern
Customization → Elements from the Logo can be used in various patterns, elements, visuals, which is cohesive and provides variety which symbolizes customization
Individuality → Photo Content, which seems individual and rebelious
I managed to achieve the effect of a Tech Brand, which also creates a feeling of wanting to be a part of rebelious community, which changes the game of music production.
Scope: Logo Design, Brand Strategy, Packaging, Brand Identity, Social Media Design, Web Design
