TechTune Branding

Bartek Krzesak

Brand Design

Graphic Designer

Creative Director

Adobe Illustrator

Figma

Video Streaming

TechTune is a Music Tech Company, that merges art and technology to create electonic music production equipment.

My approach:

Through Brand Sprint and Brief form the client I concluded that the main values and words associated with the brand are:

Modularity → The logo, which represents the buttons and knobs of the TechTune Products

Timeless Design → Drawing Inspiration from Dieter Rams, Modernist and Functional Approach

Minimalism → Minimal Typography and simple Shapes

Sound → the “Synth Interface” Pattern

Customization → Elements from the Logo can be used in various patterns, elements, visuals, which is cohesive and provides variety which symbolizes customization

Individuality → Photo Content, which seems individual and rebelious

I managed to achieve the effect of a Tech Brand, which also creates a feeling of wanting to be a part of rebelious community, which changes the game of music production.

Scope: Logo Design, Brand Strategy, Packaging, Brand Identity, Social Media Design, Web Design