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This logo mark began with research into South African heritage. I kept returning to the country’s flag, especially the green Y-shaped form at its center. I isolated that shape, refined it, and rotated it around a central axis until each piece aligned into one balanced symbol.
The result feels warm, natural, and rooted in heritage, while still giving the skincare brand a modern and distinctive identity.
beautiful visuals
Rotating the flag's Y-shape around a central axis to get a balanced symbol is such a clever way to keep the heritage reference without it feeling like a literal flag rip-off. Interesting that it landed on a skincare brand too, did the client come in already wanting something...
Awesome work!
Thanks!
Really nice!
Thanks!
Great work. Research-led design almost always leads to stronger identities, and this is a perfect example.
Thats the best part, digging into why you do what you do as a company and whats important to you will never steer you wrong.
Magnificent
The Y rotation is such a nice solve. It keeps the heritage reference subtle without losing it.
Pulling the mark from the flag's Y-shape instead of designing a generic botanical icon is what gives this an actual story. It reads like a flower at first glance but has real meaning behind it once you know where it came from.
Very nice! 👍
lovely concept. loved it Austyn.
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Some food brands play it safe. Norii was designed to do the opposite.
Bold red, warm yellow, a wavy wordmark that moves like noodles in a bowl, and a brand voice confident enough to put "the good kind of mess" on a loyalty card. Every touchpoint chopstick sleeves, takeaway bags, hanging signage, and sticker collateral is built to feel like the same world from street level to tabletop.
"Your 8th's on the house." Even the reward mechanic has personality.
This is restaurant branding that works as hard outside the door as it does inside it.
Does this make you want to find the nearest Norii? 👇
Tools: Illustrator · Figma
#FoodBranding #BrandIdentity #PackagingDesign #LogoDesign #RestaurantBranding #ContraFreelance
Impressive Work
Just shared food delivery app concept 🥐 What do you think?
This looks fantastic. Which stage of the process was the most challenging?
I've shared some 375ai work this week already, but there's one part of this project I keep coming back to: watching the same logomark hold up everywhere.
When I was designing it, I was mostly worried about the small stuff, whether the mark would still read as an app icon or a favicon. Then a few months later it's 20 meters wide behind a speaker at an investors conference, and somehow it still feels like the same brand.
The video shows how the mark is built, next to the actual lidar scans the product makes. That's where the dot pattern came from in the first place, so it never felt like decoration to me.
Curious how other designers approach this: do you start from the smallest size a logo has to survive at, or design the big version first and scale down?
Saw this on behance few days ago and can't help but comment here again... You did a great job
