pro
Nick Zoutendijk
Brand Identity & Framer Websites | KLM, Heineken, Startups
Ready for work
Nick is ready for their next project!
The 375ai logomark is a radar. Not a metaphor, the actual product: their devices scan millions of cars and objects in real time, so the identity simply names that behaviour.
From there everything pulls in the same direction. A custom typeface tuned for engineering seriousness but warm enough to live alongside consumers. 3D renders that bring the hardware to life. Motion that mirrors the real-time data stream underneath.
Full case is on my profile. Question for the other brand designers here: when you brand deeply technical products, do you reach for abstraction, or point straight at the thing?
2
4
73
GenLayer - Brand Identity
0
0
375ai — Brand Identity for a Decentralized Edge Data Network
0
0
Barter — Branding the UGC Platform of Europe
0
0
Flink — Fresh Drops for a New Generation
0
0