pro
Nick Zoutendijk
Branding, Product & Web Design that stand out.
Shipped the 375ai website. This one was mostly a motion challenge.
375ai's whole pitch is real-time: thousands of sensors reading streets and shelves, turning the physical world into structured data. Hard to sell that with a static page. So most of my time went into the animation...
I've shared some 375ai work this week already, but there's one part of this project I keep coming back to: watching the same logomark hold up everywhere.
When I was designing it, I was mostly worried about the small stuff, whether the mark would still read as an app icon or a...
GenLayer is a brand for thinking machines. So the identity had to think too.
Instead of a static pattern I built a fluid animation system: lines that continuously flow into one another, the way AI evolves through new thoughts and ideas. One system, endless moments, the same waves...
The 375ai logomark is a radar. Not a metaphor, the actual product: their devices scan millions of cars and objects in real time, so the identity simply names that behaviour.
From there everything pulls in the same direction. A custom typeface tuned for engineering seriousness but...
