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GenLayer is a brand for thinking machines. So the identity had to think too.
Instead of a static pattern I built a fluid animation system: lines that continuously flow into one another, the way AI evolves through new thoughts and ideas. One system, endless moments, the same waves that breathe on the website also carry a conference wall or a product reveal.
That's my bar for an AI-driven brand style: not "does it look techy," but "does it behave like the product."
Curious how other designers handle this: when your identity is animated or generative, how do you keep it recognizable without freezing it into a template?
Amazing work!
That line about one system with endless moments really lands, especially paired with the waves visual. Did you build the animation in After Effects directly or block it out somewhere else first?
One of the best designs I’ve seen today. Really solid work 👏 That continuous flow system would look breathtaking live on a Framer canvas.
That distinction between looking techy and behaving like the product is a sharp way to frame it. I usually keep recognizability by locking one constant, like a color pairing or line weight, and letting everything else move freely around it.
nice work
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A closer look at the identity we designed for the Rylo rebrand.
I teamed up with @hunterthompson to shape the logo, typography, icon system, colour palette, and full visual identity.
Rylo came to us with a strong foundation, but the existing identity felt a little to clinical and lacked the personality to match the product.
So we rebuilt the logo and icon system around Rylo's core purpose: a letterform, an audio waveform, and two opposing shapes representing communication, all in one simple, distinctive mark.
That mark became the engine of the system, driving the wave patterns, graphic language, motion, and supporting assets into one cohesive identity.
One of those projects where a single idea grows into an entire visual language. Loved every minute.
Huge congrats to Rylo on raising $100M and making communication more accessible for those who need it most
World class
love these
Can the same prompt start feeling like you? 🥸
I'm not a fan of long, super-specific prompts, and much more interested in building systems where my vision lives naturally in every single image. So I'm pretty picky about creating personal styles for each of my projects
Sometimes one sref is enough, sometimes it takes a combination of a few, and sometimes I need a whole moodboard
Personalization used to feel like the most inconvenient option because I had to go through hundreds of image pairs, which took me daaaays. But apparently the whole thing has been redesigned in 8.2 and now all the images are shown in one even grid, and you need to choose waaaay fewer to get a really good result!
So in case you've been avoiding Midjourney personalization too, you can probably stop now 🎉
✦
In the video: my style for aftrglo compared to the default generations
Love it sooo much, my current favorite❤️🔥
Drop a prompt in the comments (even one word hehe) and I'll send you the image it creates🙌
The 8.2 grid change sounds like a genuine quality of life fix, hundreds of pairs down to one grid. Curious what tips you off that a single sref isn't going to cut it and you need the whole moodboard instead, is that decided project by project or do certain aesthetics just always need more scaffolding?