The 375ai logomark is a radar. Not a metaphor, the actual product: their devices scan millions of...The 375ai logomark is a radar. Not a metaphor, the actual product: their devices scan millions of...
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The 375ai logomark is a radar. Not a metaphor, the actual product: their devices scan millions of cars and objects in real time, so the identity simply names that behaviour.
From there everything pulls in the same direction. A custom typeface tuned for engineering seriousness but warm enough to live alongside consumers. 3D renders that bring the hardware to life. Motion that mirrors the real-time data stream underneath.
Full case is on my profile. Question for the other brand designers here: when you brand deeply technical products, do you reach for abstraction, or point straight at the thing?
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Seth 's avatar
This is a good one
Faraz Ahmed's avatar
A timeless and memorable design solution.
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