375ai — Brand Identity for a Decentralized Edge Data Network

Logo, Brand Identity, Website

AI is transforming the world, and doing it well takes an enormous amount of data, moved and processed responsibly. 375ai is building the first decentralised edge data intelligence network. Real-time processing at the edge, backed by advanced AI and blockchain, with privacy and security designed in from the start rather than bolted on at the end.

I came in at the very start, when the company was still working out what to call itself and how it should look. The brief was to brand an ambitious DePIN project that already had physical access to more than 40,000 locations, a rare head start in this category. My job was to turn that technical credibility into a brand people outside the space could feel.

The mark is a stylised radar, a direct reference to the product rather than a metaphor reaching for meaning. 375ai’s devices scan and interpret millions of cars and objects as they pass by, so the identity names that behaviour plainly. The system sits on a custom modern typeface tuned for strength and clarity, so the brand can carry both engineering seriousness and the warmth of something consumers will live alongside. The system extends into motion and 3D. Blocks flow in chronological order, mirroring the product’s real-time data stream and echoing the blockchain architecture underneath. Detailed renders bring the hardware to life. Bespoke web animations carry the identity across the full site, with consistent performance across mobile and desktop so the brand never trips on its own complexity. What I’m proudest of is how alive it all feels, the renders, the motion, the data visualisation, all pulling in the same direction.

Services: Brand Identity, Creative Direction, Website design & development, assets production.