Flink — Fresh Drops for a New Generation

Fresh drops for a new generation

To reach the right target audiences, I developed a vibrant gradient colour palette tailored to each product range. Designed with Gen Z and millennial users in mind, the visual direction focused on warm, friendly, and inviting tones, including light pinks and soft greens. The product launch proved highly successful, with additional categories introduced in the following months.

For each category, dedicated ads were produced to showcase the product within its natural setting, whether it’s a relaxed evening on the couch or a post-workout snack.