Barter — Branding the UGC Platform of Europe

Branding the UGC platform of Europe

Barter is designed as the ultimate platform for content creators to discover brand collaborations, grow their portfolio, and connect with a community of like-minded creators.

The goal was to create a brand that resonates with Gen Z and younger creators, positioning Barter as a one stop shop for UGC and content creation. I focused on building a strong, recognizable identity centered around a bold capital B, designed on a strict grid to ensure consistency and scalability. Playful color choices, ranging from darker tones to a friendly green, add personality and approachability, while strong typographic styling gives the brand confidence across product and marketing touchpoints.

The brand is built around the iconic B, a logo created for instant recognition, comparable to the simplicity and memorability of the Tinder flame. This is set on a friendly, inviting green, the main brand color.