firendev: brand identity and website.

firendev is a video studio, and the name carries the whole brand. Fire, for the spark that starts every piece. Firenze, for a craft measured with proportion and geometry. Develop, in its two senses: developing film and developing software. One line holds it together: developed like software, finished like film.

Everything else grows from that. The spark is the dot of the i. The floor is the herringbone brick of Florence's Duomo. The mark is a camera frame waiting for its spark.

I'd love your honest take on the mark and the hero.

Full case study: https://contra.com/p/bWEMrvZW-firendev-brand-identity-and-website

It's a great design 🔥

I liked the animation in Hero; I'm curious which library you used.

L'IRON is a brand identity for a modern French waffle house, created for the Designerbriefs weekly challenge (Brief 181). The logo is traced from the plate of a 1920s heart-star waffle iron: five hearts, five letters, L' · I · R · O · N. It works as a hand-stamped seal paired with loose blue marker notes, bringing an old iron craft into a café that feels young, warm and a little cheeky.

The project covers the logo, menu, packaging and a flash-lit, analog-style photo series. Would you order a waffle from L'IRON? I'd love to know what you think of the logo and if it fits the brand. See the full project on Instagram: https://www.instagram.com/p/Dd63blwDh7M/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA==

So, so gooood!