Hassan Designer
Creative Brand Designer
Poster Mail - Branding Identity - SAAS Branding
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This is a barber shop that's been around for years.
But it never had a real brand.
The owner's renovating the whole place, turning it into an old-vintage studio. I built a mood board, pulled references, found the tone.
I started rough, just shapes and letterforms that felt old and established. A few concepts came close, but one direction had that classic barber-shop. I took that one into the computer and started refining it into an actual mark.
Here's the final result. From a shop with no real identity, to a full old-vintage brand that matches the renovation. New logo, new colors, new feel, everything tells the same story now.
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I recently branded Zumo, a matcha drink startup.
Wanted to break away from the usual "calm, spa-like" look most matcha brands go for.
Instead, we leaned into something more energetic and hand-driven, funky, alive, a little rebellious, while still keeping it premium enough to sit next to any high-end drink on a shelf.
The process covered everything from naming and logo to packaging and social presence, all built around one idea: matcha with a pulse, not a ceremony.
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193
SaaSocially had a logo.
It just didn't have an identity.
The old mark was flat, generic blue, the kind of design that blends into every other SaaS brand on the internet.
They deserved better than blending in.
The brief was simple:
Clean and professional
Modern wordmark, nothing overcomplicated
A social touch that felt alive, not forced
Just a wordmark built on intention, where the "social" element lives inside the design itself, not bolted on top of it.
The result is a mark that feels premium without feeling cold.
Human without feeling casual.
Simple without feeling empty.
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