Hassan Designiey
Creative Brand Designer
New to Contra
Hassan is building their profile!
Before any software gets touched, this is where every logo starts.
Pen, paper, and 20+ rough concepts that will never see daylight.
People assume design happens in Illustrator or Figma. It doesn't. It happens here, in the messy, unfiltered thinking stage where bad ideas get out...
Most "branding" isn't branding. It's decoration.
A logo slapped on a template. Colors picked because they "looked nice." A brand kit with no story behind any of it.
Here's what I actually ask before I design anything for a client:
What does this business want people to feel in the...
SaaSocially had a logo.
It just didn't have an identity.
The old mark was flat, generic blue, the kind of design that blends into every other SaaS brand on the internet.
They deserved better than blending in.
The brief was simple:
Clean and professional
Modern wordmark, nothing...
