Hassan Designer

Poster Mail - Branding Identity - Case Studies

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Most People look at a logo and see the final shape. A mark, a wordmark, some colors.

So the quote feels high for a few shapes. But the shape is the last 5% of the work. The other 95% is deciding what the shape should say, who it should say it to, and what it should never say.

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This is a barber shop that's been around for years. But it never had a real brand. The owner's renovating the whole place, turning it into an old-vintage studio. I built a mood board, pulled references, found the tone. I started rough, just shapes and letterforms that felt...

I recently branded Zumo, a matcha drink startup. Wanted to break away from the usual "calm, spa-like" look most matcha brands go for.

Instead, we leaned into something more energetic and hand-driven, funky, alive, a little rebellious, while still keeping it premium enough to sit...