Old-Vintage Brand Identity for a Renovated Barber Shop

Old-Vintage Brand Identity for a Renovated Barber ShopOld-Vintage Brand Identity for a Renovated Barber Shop

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Hassan Designer

• Sep 28

This is a barber shop that's been around for years. But it never had a real brand. The owner's renovating the whole place, turning it into an old-vintage studio. I built a mood board, pulled references, found the tone. I started rough, just shapes and letterforms that felt old and established. A few concepts came close, but one direction had that classic barber-shop. I took that one into the computer and started refining it into an actual mark. Here's the final result. From a shop with no real identity, to a full old-vintage brand that matches the renovation. New logo, new colors, new feel, everything tells the same story now.

Brand Design Adobe Illustrator Logo Design

Daniel G Bright

max

• Oct 5

The INKFLESH mark I designed starts with an empty profile avatar. A deliberately plain shape for an identity full of strange characters. The characters needed room to change. The identity also had to work on a woven label or an app icon, where a detailed illustrated face has very little space to do its job. I kept the silhouette and palette constant, then let the artwork change around them. The mark can hold an illustration, appear as a solid stamp, or sit on its own at a small size. Each version still has the same shape underneath. That was the useful constraint: decide what someone should recognise when the most expressive part of the design disappears. If your identity depends on a detailed illustration, try its smallest application before approving the whole world around it.