firendev: brand identity and website.

firendev is a video studio, and the name carries the whole brand. Fire, for the spark that starts every piece. Firenze, for a craft measured with proportion and geometry. Develop, in its two senses: developing film and developing software. One line holds it together: developed like software, finished like film.

Everything else grows from that. The spark is the dot of the i. The floor is the herringbone brick of Florence's Duomo. The mark is a camera frame waiting for its spark.

I'd love your honest take on the mark and the hero.

Full case study: https://contra.com/p/bWEMrvZW-firendev-brand-identity-and-website