Veloré: Luxury Watch Brand Identity & Campaign (Concept) I created Veloré as a self-initiated concept project to show how I build a complete brand from logo to campaign. The brief was "quiet luxury": dark obsidian tones, champagne gold accents, brushed steel textures and a crowned "V" monogram.

What I designed:

Brand identity: logo, color palette, typography system and moodboard

Campaign visuals: launch poster, collection poster, and Instagram Story and feed ads

Website landing page hero

Luxury packaging: watch box, warranty card, manual and gift bag

Tools: Canva, Adobe Photoshop, Adobe Illustrator, and AI tools for concept and image generation, refined and art-directed by me.

Looking for luxury, fashion or e-commerce brands that need a consistent, premium look across social, ads and packaging. Message me to talk about your brand.

Short captions for each image

Moodboard and color palette: Where every brand starts: colors, mood and material direction.

Typography sheet: Cinzel for headings, Montserrat for body text.

Textures and materials (both versions): Brushed steel, smoky velvet and sapphire crystal.

Collection poster: Four watches, one identity.

Launch poster: "The New Era of Time," a teaser campaign.

Instagram Story ad: Built for thumb-stopping, with a swipe-up call to action.

Landing page hero: Website header with the brand's dark marble world.

Lifestyle shot with the watch on a wrist: Luxury lifestyle campaign visual.

Packaging: Box, warranty card, manual and bag, designed as a full unboxing set.

Square ads: Feed creative for Instagram. #LuxuryBranding #LuxuryDesign #WatchDesign #LuxuryWatch #WatchBrand #QuietLuxury #DarkAesthetic #GoldAndBlack