Seeing the mark actually up on a digital billboard next to a tote bag mockup makes the whole system feel tested rather than theoretical. Did the blue need any adjusting once you saw it at that outdoor scale?
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Clean and confident work! The green gradient with the mark feels very modern for fintech - trustworthy but not boring. The app screens look really polished. Curious how you landed on this mark, does it represent growth / movement?
Today I’m sharing something a bit different from packaging. This is the brand identity I designed for ALVA Industries, a Norwegian company developing electric motor technology.
I wanted it to feel modern and clear, but not too cold or impersonal. It’s a technical field, of course, but I think there’s still room for some character.