pro
Redesigned the FTUX for a fashion app for better conversion.
FTUX is where users decide if your product is worth their time. A few things that matter more than people think:
• Don't explain everything -> show one clear win FAST
• Reduced choices will guide user actions
• Progress is motivation (micro wins MATTER)
• Good defaults over asking too many questions, ALWAYS
• Let users feel "I get it" WITHIN SECONDS
FTUX should not be tens of onboarding screens. Nail the first experience, and retention becomes a lot easier.
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6
728
Delivered a complete website experience for an animal nutrition & feed science brand working at the intersection of animal health, food safety and sustainability.
This project was far more complex than "designing a clean website."
The real challenge was balancing two very different audiences on the same platform:
• A local Indian farmer looking for clarity, trust, and ease of use • A dairy CXO / institutional visitor expecting scientific credibility, validation, and product confidence
The website had to feel:
scientifically backed, but not intimidating
modern, but still familiar to rural users
natural and plant-based, without looking “alternative” or untested
premium enough for global scalability, while remaining accessible to on-ground farmers
Our approach focused heavily on simplifying complexity through visual storytelling.
Some key decisions we made:
→ Used farmer-familiar visual patterns for information-heavy sections The “Did You Know?” sections were intentionally designed with a visual rhythm similar to the way Indian users consume news and awareness content — making scientific facts easier to absorb quickly.
→ Simplified product discovery & buying flow Large product imagery, clear product hierarchy, and direct add-to-cart / inquiry pathways helped reduce friction for non-tech-savvy users.
→ Focused on multilingual accessibility from the start The entire structure was planned to work seamlessly across English and Hindi without breaking layouts or hierarchy.
→ Balanced “natural” with “scientific” The visual system used earthy tones, farm imagery, and organic textures — while integrating validation sections, trials, certifications, and ecosystem-based storytelling to establish scientific trust.
→ Designed for low-attention and non-digital-native users Spacing, typography hierarchy, contrast, CTA placement, and section pacing were carefully optimized to make scanning easier for first-time or less experienced users.
→ Built around visual education, not feature dumping Instead of overwhelming users with charts and technical language, we translated complex feed science into intuitive diagrams, illustrations, before/after storytelling, and easy-to-grasp systems.
→ Mobile-first thinking throughout A large portion of the audience would access the site from mobile devices in field conditions, so readability, tap targets, and quick navigation became core UX decisions.
→ Created trust without looking corporate-heavy The goal wasn’t to make it feel like a laboratory website. It was to make science feel approachable.
One of those projects where branding, UX, content structure, SEO, farmer psychology, and business credibility all had to work together as one ecosystem.
Would love to hear your thoughts 👇
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62
Deck design for a commercial real estate client.
In a world where prompts make decks, this one was made by a human. With opinions.
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3
280
Mobile app design for AI based podcast generator. Design and prototype in Figma
3
5
265
Designed a calm, decision-first product for RetailBook.
The core journey focuses on:
Discover → Understand → Evaluate → Participate
Where most financial apps push you to act, this one reduces the noise and helps you decide.
7
6
446
Built this brand guideline for a deep tech VC, aiming for a muted yet distinctive presence that reflects intelligence, elegance and vision.
Curious to hear your thoughts.
4
342
RetailBook Website Redesign for Institutional Trust
1
5
STBM website revamp proposal
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13
Webflow development
1
10
Podfast App - Generate Unique Podcasts with AI
3
21
Just launched a fresh new website for a client. From ideation → designing → webflow development → live.
7
6
703
Custom Landing Pages Collection
2
24
Tatra - Brand Identity
3
19
Redefining Culinary Convenience: Streamlining Cooking Process
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22