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Built this brand guideline for a deep tech VC, aiming for a muted yet distinctive presence that reflects intelligence, elegance and vision.
Curious to hear your thoughts.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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2026 is "the year of the B2B rebrand."
Except most companies are doing it backwards.
They're changing logos, picking new colors, refreshing typography and calling it a rebrand.
Meanwhile, their positioning hasn't changed. Their messaging is still confused. Their website still tells a story from two funding rounds ago.
Here's what I've seen with my work through actual inflection points:
The rebrand that works isn't visual first. It's positioning-first.
You figure out where the company actually operates now, you build a messaging hierarchy that reflects the current product, the current buyer, the current competitive landscape. Then you design a system that communicates all of that.
If your rebrand starts with "who are we now and who needs to know?" you're building something that compounds.
Top work, always 💯🫡
The part of your brand people actually remember isn't the logo.
I've been getting a lot of enquiries lately for logo-only work. Whilst I love designing logos, they're not actually super useful unless they're also supported by the strategy and frameworks of a wider visual identity.
The most valuable thing I deliver to clients are brand guidelines, which provide the blueprint for ensuring a consistent and cohesive look in all platforms and spaces.
I've recently been working on this identity for Forma, and I'm completely falling in love with it 🌀
Made sure that the first impression is unforgettable.
That login screen transition with the dither effect is genuinely gorgeous. First impression delivered for real
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