Redesigned the FTUX for a fashion app for better conversion. FTUX is where users decide if your product is worth their time. A few things that matter more than people think: • Don't explain everything -> show one clear win FAST • Reduced choices will guide user actions • Progress is motivation (micro wins MATTER) • Good defaults over asking too many questions, ALWAYS • Let users feel "I get it" WITHIN SECONDS FTUX should not be tens of onboarding screens. Nail the first experience, and retention becomes a lot easier.