Repetitive user actions - Users were forced to re-enter the same settings every time while generating podcast, leading to frustration.
No Visibility Into Usage (minutes remaining) - Time-based credits were hidden, creating anxiety and mistrust.
Disrupted flow - Users generating multiple podcasts had to keep navigating back and forth between the library and home screen. The app interrupted creative flow.
Low engagement discovery - Trending or recent podcasts were hidden in a separate tab instead of inspiring users right on the home screen.
Weak visual identity - The UI didn’t reflect the innovation behind the product.
Our Goal
Reduce friction in podcast generation
Create trust and transparency in usage
Boost curiosity and creative engagement
Reflect brand value through thoughtful UI/UX
Turn first-time users into repeat users through emotional flow and delight
Result
Reduction in repeated input actions by >70%
Increased time-to-value clarity within first 5 seconds
Boost in multiple podcast generation flow completion