The Luminary brand needed a refresh – brand equity was lacking, and while the company hurdled sta...

The Luminary brand needed a refresh – brand equity was lacking, and while the company hurdled sta...The Luminary brand needed a refresh – brand equity was lacking, and while the company hurdled sta...

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Leeann Sheely

• 13h

The Luminary brand needed a refresh – brand equity was lacking, and while the company hurdled staffing changes, much of the original branding had been nearly wiped away.

Soon after joining, it was clear that the design team would need some guidelines to lean up against to uphold quality and consistency in the brand.

Brand Design Creative Direction Adobe After Effects Adobe Illustrator Figma

Lucie Bajgart

pro

• Sep 8

been a little quiet here. took some time off to focus on the work and make lots of things I couldn't share yet. a few favourite brands before I start sharing what's new ↓ feels good to be back ❤️

Brand Design Brand Strategy

Benjamin C

max

• Sep 8

the orange panels pop. what are you sharing first?

BrightStudios®

max

• Sep 8

Most AI dev tools brand themselves like the future arrived yesterday. Neon, robots, "10x" everywhere. Engineering buyers read that as hype.

ORGN is a unified environment for secure, AI-driven software development. The brief: look like the thing serious teams build on.

We started with the name. ORGN is Origin, the point on an axis that coordinates come from. That became the whole system. A bracketed origin mark, geometry that extends from it in every direction, one controlled band of spectrum on black, and nothing else.

"Build on any axis" is the positioning, the visual logic and the product promise in five words. That's what happens when strategy comes before the logo.

Brand identity, guidelines and launch surfaces by Bright Studios.

Brand Design Logo Design Web Design

MD Rafee Alam

• Sep 9

Starting from the name and building the whole visual system out of "origin" is a good discipline check. Too many dev tool brands just default to neon gradients because that's what the category looks like right now.

Luis Vask

max

• Sep 7

trace™ ⁕ Brand & Visual Identity

We’ve focused on giving the brand a unique essence, combining space and astronautical inspiration with a retro-futuristic aesthetic. A brand that lives in the present with a clear vision of transcendence.