JioSaavn is one of the largest music apps in the world. Over my time with the company, I directed and designed experiences to facilitate the user life cycle from onboarding, to playlist creation, introducing video, and more.

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The Luminary brand needed a refresh – brand equity was lacking, and while the company hurdled staffing changes, much of the original branding had been nearly wiped away. Soon after joining, it was clear that the design team would need some guidelines to lean up against to uphold quality and consistency in the brand.

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Sagespot's mission is to give creators a platform to host content clubs for their fans. The platform transforms passionate social media followers into paid subscribers who form a dedicated community to consume a creator’s high-quality content while interacting with like-minded individuals.

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Your trend reports are history. To be fair, nobody ever thought asking 500 strangers a question you wrote three months ago was the ideal approach. It was just the only available one. At [cafeteria], we ask thousands of your Next Gen consumers questions every week. They answer in their own words, and have over 2.3 million times. That's the difference between a snapshot of trends that have moved on before the ink is even dry, and a relationship. We don't just know what they said about your category once. We know what the same person said about it in March, and what they said about six other things last week. So when you ask us what's happening, you're not reading history. You're reading this week. Questions in, answers out. That's the whole product. https://askcafeteria.com/

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Leeann Sheely

Design Leader for Products & Brands.