Farah | AI Native
Product Designer | AI, SaaS & 0→1 Products
2 days ago, I posted a 0 → 1 Product Design (https://contra.com/p/MEFWq3WR-deep-trace-innovation-award-2025?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=farahzainabn) case study. If I have to define my entire product design career, I just need 3 to 4 words - AI, B2B, Saas, Research.
People can show case the final results but I am all about the behind the scene messy work with a lot of pen and paper with sticky notes involved. Then there is also a part which I am obsessed with ( live prototyping with Cursor, pushing 10k lines of code into github. Ah What a life!!!!!!!
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You don't need to be afraid of shating BTS of your work because that's what real designing is all about.
It's a mess until it's beautiful
I believe the one thing you can be obsessed in your dashboard concepts is to be breaking down information and see what the end result look like?
Whenever I have Saas B2B designs or mainly dashboard designs to work on. I am the happiest.
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Yesterday, I posted my first (one of my favorite complete case study on 0 → 1 product design (https://contra.com/p/MEFWq3WR-deep-trace-innovation-award-2025?r=farahzainabn) (award winning app) on Contra.
I never been loud about my work 😂 but this time, I am finding my way around contra to improve my scores by showcasing some of my favourite work. Let me know if you like it 🙌
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David is a conversational AI prototype designed around trust, transparency and explainability. I explored how confidence signals, reasoning and verification cues can help users make better-informed decisions when interacting with AI.
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