Bold, without a doubt. The “Safe” direction feels polished, but the “Bold” approach has more pers...

Bold, without a doubt. The “Safe” direction feels polished, but the “Bold” approach has more pers...Bold, without a doubt. The “Safe” direction feels polished, but the “Bold” approach has more pers...

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Oriola Semilore

• 10h

Bold, without a doubt. The “Safe” direction feels polished, but the “Bold” approach has more personality, stronger visual tension, and a much better chance of stopping the scroll. It feels more distinctive and memorable while still communicating the skincare message clearly.

Anita Autorino

max

• Sep 3

Safe or bold, which one actually makes you stop scrolling? 🤔

Sans: the serif, tight tracking, one accent color playbook every skincare brand is running right now.

Bold: the same idea, redesigned with attitude. 💅

25 voted

32%

53 voted

68%

78 votes

Closed

Rohan Ahmed

pro

• 9h

The bolder direction really earns its edge—the diagonal bottle composition and warm contrast give the skincare story a memorable focal point without losing clarity. The way the type wraps around the pack also makes the concept feel ready for motion.

Yaroslav Dykyi

pro

• 1h

Love both!

Anna asol_design

pro

• Sep 8

🧪 TASTY TEST 04/30 Which mood would make you more likely to start? 🔥 A Grounded Warm, intimate, cocoon like. 🌫️ B Weightless Cool, airy, spacious. Same UX. Different emotional temperature. 💡 Growth Insight: visual mood can change how easy the same action feels. Which one would you choose? A or B? 04/30. 26 experiments left. Follow for the next one. 👉 BOOK A MOBILE APP STRATEGY SESSION https://calendly.com/asol_design/book-diagnostic-call-linkedin-clone #MobileAppDesign #MobileUX #GrowthDesign #WellnessApp #AsolDesign

Mobile Design UX Design Base44

26 voted

26%

75 voted

74%

101 votes

Closed

Yaroslav Dykyi

pro

• Sep 9

Really cool direction!

Omar Seyidli

• Sep 8

Goal: Our goal for Flaminco was to shape the cosmetic product not only as a functional FMCG category, but as a part of everyday self-expression. The main approach of the brand was based on creating a flexible and emotional visual world that adapts to the dynamic lifestyle of a young audience. The open “M” shape used in the visual system symbolizes the free, changeable and adaptive character of Flaminco. This approach ensures that the brand is distinguished not only through color and aesthetics, but also through behavior and energy. Target: The main target audience of the brand is the young generation aged 16–25, who are sensitive to visual trends, value self-expression and seek aesthetic value in the products they use daily. Flaminco was formed with a more open and contemporary approach, aimed not only at a female audience, but also at everyone who cares about their appearance and style. The goal was to create a premium brand experience that is more interactive, flexible and able to build an emotional connection in the FMCG and retail market. Result: The result was a unified and flexible visual identity system for Flaminco that stood out in retail environments and could be easily expanded across digital platforms. The resulting visual language more strongly reflected the brand’s energy, flexibility and emotional connection with a young audience. The system was developed to serve as a sustainable and adaptive foundation not only for the current product line, but also for future campaigns, new product categories and communication directions.